facebook marketing / 302 posts found

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

by digital marketing content expert
Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also . For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there. I had a large number of fans but very little actual engagement. I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made […]

Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts

by digital marketing content expert
It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset. In the spirit of learning, we partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we’re excited to share […]