From The Desk Of Stephen C Campbell : Taken From My In Company Training & Consulting Material [with companies in over 20 countries & different marketing sectors throughout Europe, the Far East & the USA].
The Complete [nr 10 Hours] : Search Engine, Social Media & Facebook, Strategic Digital Marketing Consultative Training Program.
Post Module Tasks
Channel Marketing [00:40]
Redefining The Marketing Mix [00:57]
Content Leveraging [00:55]
Search Engine Marketing 101 [01:36]
Social Media Marketing [02:19]
Strategic Facebook Marketing [01:50]
Engaging Customers Via The Company Website [00:50]
Conclusions & Strategy Development Thoughts [00:09]
Post Course Email Consultation
This "Consultative" Video Training course provides the missing links in terms of Connecting Digital Marketing Activities into any Top Level Business Development Strategy that would have been put together in order to attract and retain ideal customers.
How To Build Brand Equity For Any Business Using The Tools Provided By The Internet
Understand How The Digital Marketing Mix Can Be Used To Execute Business Strategies
Learn How To Use Keyword Research To Determine Customer Buying Behaviours
Digital Market Segmentation And Customer Identification
Digital channel segmentation for product / service promotion
All Digital Marketing Activities Must Link Back Into The Company's Core Value Proposition & Business Development Plans.
The core principle behind Stephen’s consultative approach to digital marketing training is to coach company directors, marketing management, business owners as well as work from home professionals and other entrepreneurs to adopt the mindset of looking at the internet as a[nother] channel to market.
Taking this approach we then go onto applying this to the business in question and ensuring that any ongoing digital marketing activities are in alignment with existing channels to market both in terms of promoting and advertising the products and services of the organisation as well as delivering purchases into the hands of the customer.
One of the [many] core value propositions of this complete digital, online, social media and facebook marketing strategy development is illustrated in the graphic below summarising how the differing tools that are available to businesses for marketing and promoting on the internet work as key components in order to enhance the top level business development strategies that have been put in place.
The Digital Marketing Mix.
In business development text books the marketing mix has long been the cornerstone of the creation and the execution of plans that connect any company’s core value proposition through to their target market customers.
We all visit the internet in order to consume content in one form or another – considering this in terms of the effective marketing, promotion and advertising of products and services of an organisation enables us as marketing professionals and business owners to create and publish each piece of content with purpose in line with executing identified business development and core value proposition plans.
Facebook Ad. Marketing.
Within our sister Digital Marketing Agency [Capid Houser] we see so many instances where companies go to the trouble of setting up a Facebook page yet after our analysis we see that the page is either a] not connected to the business website or b] not configured as a core component of any lead generation campaign that of coures should be in place for every copmany operating within any competitive marketplace.
The Consistent Theme When It Comes To Digital Marketing
Is That Every Activity Needs To Be Careful Construct As Related To The Organisation’s Top Level Business Development Strategy
Social Media Marketing Strategy Development
SEM & SMM From A Channel Marketing Perspective.
Fundamentals Of Search Engine Marketing
Strategic Facebook Marketing Approach
We highlight two basic issues we see that companies possess when it comes to using Facebook as a marketing tool, with that said we do cover more advanced social media marketing on facebook techniques and spend time digging deep into the creation and execution of facebook promotional campaigns.
Video Based Consultative Methodology
Designed To Provide Organisations With A Solid Foundation Upon Which To Design & Execute Digital Marketing Strategies.
This “Consultative” Video Training course provides the missing links in terms of Connecting Digital Marketing Activities into
any Top Level Business Development Strategy that would have been put together in order to attract and retain ideal customers.
Post Module Tasks Designed To Reinforce Learnings
Based on the content of each module, we have included tasks for the student to actively do as they have been designed in order to apply the search engine and social media business strategies directly to company operations.
Business Development Topic Based Modules For Strategy Development
An Agenda That Has Been Taken Directly From In Company Consulting Programmes
Designed To Provide Marketing Professionals & Business Owners With A Defined Structure & Process Upon Which To Build Their Businesses.
Digital Marketing Footprint
Digital Marketing Mix
Search Engine Marketing 101
Social Media Marketing
Engagement Via The Company Website
Conclusions & Actions Planning
The content leveraging module shows how critical it has become to continually be creating and publishing content that act as fundamentals when it comes to lead generation …
… building the brand of the organisation due to publishing content in different forms that connect with the needs of the target market customer being targeted.
Digital [Search & Social Media] Marketing Training Video Samples
We have included selections of the video content taken directly from the training material contained within the course – please take the time to view and sample and consider how this could be made use of within your particular business operations.
Strategic Social Media Marketing Planning
Facebook Marketing Strategy Development
So What Makes This Digital Marketing Training Different from others Out There ? The Answer Is Due To The Customer Centric and Business Development Focus Of The Structured Content ?
Customer Interaction On The Company Website
How To Conduct Market Research As A Basis For Content Creation
Learn Methods For Repurposing Content For Use Across Multiple Digital Channels
Determine How To Perform Market Segmentation Using Facebook
Understand How To Strategically Use Facebook Marketing For Lead Generation
Connect The Digital Marketing Funnel From The Company Website & Facebook
Some Of The Digital Marketing Strategy Focus Points That WE Cover ...
Redefining The Marketing Mix
Brand Equity Development
Comprehensive Strategic Digital Marketing Training Agenda
The well thought out agenda has been designed to provide the student with a comprehensive targeted social media search engine marketing educational foundation upon which to execute the company’s business development strategy.
A Selection Of Previous Consulting Clients
Customers Serviced At Various Locations Throughout Europe, The Far East & The United States
Expand Your Company's Digital Marketing Footprint
Reach target market customers found all around the internet by utilising core strategic search engine and social media marketing for lead generation and brand building for companies, business development executives and marketing professionals
3011 Berkshire Circle
Knoxville, TN 37902
Stephen is active on social media – feel free to connect, follow and message as per your needs.
Sample Digital Marketing Footprint Videos
Frequently Asked Questions
Is The Digital Marketing Footprint Video Training Easy To Follow ?
Yes it is !! Tthe training has been structured and designed as based on the exact footing that I have personally used in corporate consulting and training with companies such as Vienna Airport, Iveco Trucks And Swatch Group China.
Do I Need A Website Before I Get Started ?
You will and do need somewhere on the internet that will act a a base where your target market customers will be sent to based on all of the content marketing and social and search engine strategy execution that yo undertake. We strongly recommend getting a website even though it is a basic one as this will form a part of your identity. If you need help in this respect please contact us via our sister Search Engine And Social Media Marketing Agency over at https://www.CapidHouser.com
I Am Not Technical So Will I Be Able To Use This ?
Yep my friend, the Digital Marketing Footprint process is designed to provide you with the steps that you need to take in order to build a presence on the internet. We have researched the underlying technical aspects through our own experiences and therefore give you the things that you need to do – so no, you just need to be able to setup certain accounts such as as Weebly and setup an email account and write about your particular business expertise.
What Exactly Is A Digital Marketing Footprint ?
Think about how expansive the internet is in terms of the amount of content that exists and all of the different subject matters. With this in mind we can imagine that the more places on the internet that people [read this as target market customers and business partners] can come across our content as business owners the better. This is where the concept of a “Digital Marketing Footprint” comes into play – the bigger our company footprint the better things will be in terms of building our company’s brand.
What's the Content Leverage Module All About?
Well the concept really is quite simple – consider the reason why anyone accesses the internet and that is to consume content in some shape or form. As business owners who are concerned with advertising, marketing and promoting our products and services we want to make sure that we present our content [product and services related news, and information] to those who our targets in different forms such as video, blogging, articles, press releases, email etc etc – this is the essence of content leveraging as we look to get the most out of every piece of content that we produce in making sure that it is available in as many different forms as possible.
Will I get any training or support?
YES. For a limited time [and this may be withdrawn at our discretion] upon completion of the training, you will be given direct communication with me and the team via email in order to deal with any questions that you may have in relation to your business in conjunction with the study material.
Is The Training Compatible with Facebook, Twitter and Instagram & Other Social Media Networks ?
Well in a word – absolutely yes, we present strategic white hat marketing content that will be indexed by the search engines and within the various social media networks that will be presented to users within the terms and conditions of the rules which only means more exposure for the business in question.
Will This Work For Any Type Of Business Including Mine ?
YES. We made detailed and step-by-step training videos that show you every step of how to get setup and you can access them in the member’s area. The material has been developed directly from my experience in working with multiple businesses from different business sectors from manufacturing, beauty, travel, finance, real estate, MLM and many many more..
Can you tell me how to Design A Website For My Company Or Business Idea ?
In short no, this is not a website design course, you can use all of the strategies and tactics to bring customers to anywhere on the internet that you choose. This could be a company blog or maybe a Facebook page although we do recommend a dedicated website designed for your business operation. If you do need one designed – please contact our sister Digital Marketing Agency over at https://www.CapidHouser.com
Can I expect mind blowing conversions and leads from Day 1 ?
Now that’s a tricky one as the amount of success seen in your business depends on how well you consume the content, take actions & present your offer to your audience. This depends on your actual industry experience. As an example we cannot predict how much content you will actively create on an ongoing basis and as a consequence the quantity of traffic that you will drive to your company and business website; but I can assure you that you will get targeted traffic if you use the Digital Marketing Footprint system in right way.