Digital Marketing Training Course‎ For Companies – search engine social media marketing training for business owners

From The Desk Of Stephen C Campbell : Taken From My In Company Training & Consulting Material [with companies in over 20 countries & different marketing sectors throughout Europe, the Far East & the USA].

The Complete [nr 10 Hours] : Search Engine, Social Media & Facebook, Strategic Digital Marketing Consultative Training Program.

Video Presentations

Email Consultation

Summary Material

Post Module Tasks

01 : Introduction

00:35

02 : Channel Marketing

00:40

03 : Redefining The Marketing Mix

00:57

04 : Content Leveraging

00:55

05 : Search Engine Marketing 101

01:36

06 : Social Media Marketing

02:19

07 : Strategic Facebook Marketing

01:50

08 : Engaging Customers Via The Company Website

00:50

09 : Conclusions & Strategy Development Thoughts

00:09

10 : Post Course Email Consultation

This "Consultative" Video Training course provides the missing links in terms of Connecting Digital Marketing Activities into any Top Level Business Development Strategy that would have been put together in order to attract and retain ideal customers.

All Digital Marketing Activities Must Link Back Into The Company's Core Value Proposition & Business Development Plans.

The core principle behind Stephen’s consultative approach to digital marketing training is to coach company directors, marketing management, business owners as well as work from home professionals and other entrepreneurs to adopt the mindset of looking at the internet as a[nother] channel to market.

Taking this approach we then go onto applying this to the business in question and ensuring that any ongoing digital marketing activities are in alignment with existing channels to market both in terms of promoting and advertising the products and services of the organisation as well as delivering purchases into the hands of the customer.

One of the [many] core value propositions of this complete digital, online, social media and facebook marketing strategy development is illustrated in the graphic below summarising how the differing tools that are available to businesses for marketing and promoting on the internet work as key components in order to enhance the top level business development strategies that have been put in place.

The Digital Marketing Mix.

In business development text books the marketing mix has long been the cornerstone of the creation and the execution of plans that connect any company’s core value proposition through to their target market customers.

Content Leveraging.

We all visit the internet in order to consume content in one form or another – considering this in terms of the effective marketing, promotion and advertising of products and services of an organisation enables us as marketing professionals and business owners to create and publish each piece of content with purpose in line with executing identified business development and core value proposition plans.

Facebook Ad. Marketing.

Within our sister Digital Marketing Agency [Capid Houser] we see so many instances where companies go to the trouble of setting up a Facebook page yet after our analysis we see that the page is either a] not connected to the business website or b] not configured as a core component of any lead generation campaign that of coures should be in place for every copmany operating within any competitive marketplace.

The Consistent Theme When It Comes To Digital Marketing

Is That Every Activity Needs To Be Careful Construct As Related To The Organisation’s Top Level Business Development Strategy

In terms of digital marketing the two main channel to market are that of Search Engine and that of Social Media marketing. We delve into how we take steps to subdivide each of the top level channels to market into what we terms as micro social media marketing channels to market.

The purpose of this structured approach is to ensure that all of any given business development & social media activities [such as tweeting, video marketing, and facebook marketing posts]connect into the core company value proposition.

Social Media Marketing Strategy Development

SEM & SMM From A Channel Marketing Perspective.

When it comes to developing and executing coherent business development and customer centric marketing strategies – we find it extremely useful to look at the “world from a channel marketing perspective. In terms of digital marketing the two main channel to market are that of Search Engine and that of Social Media marketing.

We delve into how we take steps to subdivide each of the top level channels to market into what we terms as micro social media marketing channels to market.

We understand that there are many options out there in the world that business owners, marketing professionals, work from home individuals as well as other entrepreneurs can make use of in order to raise the visibility of their company website.

With the ever changing nature of search engine algorithms many turn to “black hat” options that look to “game” or “stay ahead” of the search engines as they look to get their website pages ranked for particular keyword search phrases.

This video lesson goes into some detail in providing students with what is a solid foundation upon which they can base their presence on the internet by executing strategies leading to companies owning their particular corner or “real estate” on the internet through the creation, publication and linking of product / service related contentacross various portals across the internet.

Fundamentals Of Search Engine Marketing

Strategic Facebook Marketing Approach

Get the most out of Facebook Marketing by adopting more of a strategic marketing approach by connecting the company Facebook Page with the Business Website and operating with Customer Lead Generation in mind.

We highlight two basic issues we see that companies possess when it comes to using Facebook as a marketing tool, with that said we do cover more advanced social media marketing on facebook techniques and spend time digging deep into the creation and execution of facebook promotional campaigns.

Video Based Consultative Methodology

Designed To Provide Organisations With A Solid Foundation Upon Which To Design & Execute Digital Marketing Strategies.

Now you do not need to be frustrated when it comes to promoting your business & boosting sales.

The interent is a very big place with lots of complexities when it comes to being able to operate a business.

This “Consultative” Video Training course provides the missing links in terms of Connecting Digital Marketing Activities ...

... into any Top Level Business Development Strategy that would have been put together in order to attract and retain ideal customers.

With the current changing state of the world economies along with the fragile nature of being able to stay in a particular job as an employee with any company being able to guarantee – there is an increasing trend seen when it comes to the number of people who are looking to start and run their own business.

This is where the need for possessing the skills for being able to promote, market and advertise one’s business on the internet comes into play as the larger the digital marketing footprint of the company in question, the greater the opportunities that will comes to the business in terms of lead generation, customer acquisition and revenue generation.

Consider Search Engine Marketing in terms of when a prospective clients types in a related keyword to your company’s products and services and all that needs to be carried out in the background in order to get your business web pages ranked.

When it comes to Social Media Marketing this is a core component in the expansion of the organisation’s Digital Marketing Footprint. Then there is Email Marketing, Video Marketing, Blogging, Article Writing, Keyword Research and more …

Post Module Tasks Designed To Reinforce Learnings

Based on the content of each module, we have included tasks for the student to actively do as they have been designed in order to apply the search engine and social media business strategies directly to company operations.

Business Development Topic Based Modules For Strategy Development

An Agenda That Has Been Taken Directly From In Company Consulting Programmes

Designed To Provide Marketing Professionals & Business Owners With A Defined Structure & Process Upon Which To Build Their Businesses.

Digital Marketing Footprint Agenda

$497

$ 397

Introduction
Channel Marketing
Digital Marketing Mix
Content Leveraging
Search Engine Marketing 101
Social Media Marketing
Facebook Marketing
Engagement Via The Company Website
Conclusions & Actions Planning

The content leveraging module shows how critical it has become to continually be creating and publishing content that act as fundamentals when it comes to lead generation …

Content Leveraging

… building the brand of the organisation due to publishing content in different forms that connect with the needs of the target market customer being targeted.

Digital [Search & Social Media] Marketing Training Video Samples

We have included selections of the video content taken directly from the training material contained within the course – please take the time to view and sample and consider how this could be made use of within your particular business operations.

Strategic Social Media Marketing Planning

Facebook Marketing Strategy Development

So What Makes This Digital Marketing Training Different from others Out There ? The Answer Is Due To The Customer Centric and Business Development Focus Of The Structured Content ?

Customer Interaction On The Company Website

How To Conduct Market Research As A Basis For Content Creation

Learn Methods For Repurposing Content For Use Across Multiple Digital Channels

Determine How To Perform Market Segmentation Using Facebook

Understand How To Strategically Use Facebook Marketing For Lead Generation

Connect The Digital Marketing Funnel From The Company Website & Facebook

Some Of The Digital Marketing Strategy Focus Points That WE Cover ...

Redefining The Marketing Mix

In the module "Redefining The Marketing Mix" we go through the particulars that need to be factored in when they are looking to expand their digital marketing footprint. The parameters of Products / Price / Promotion / Place are defined and the strategies and tactics that need to be developed and executed to build the company are taken into consideration.

Brand Equity Development

Make use of your company's presence on the internet for Building Brand Equity and in addition to that for the organisation to be consistently engaged in Digital Lead Generation which through the effective use of a Marketing Funnel will culminate in Revenue Generation following the structured conversion of prospects into clients.

Comprehensive Strategic Digital Marketing Training Agenda

Having had conducted numerous in company trainings with organisations from different market sectors throughout Europe, the Far East and the United States; Stephen has developed this structured format for the agenda that has been designed to take the student through a journey that will enable them to develop and execute a coherent customer centric social media and search engine strategy.

Any functioning digital marketing agency will need to adopt a structured, process driven approach when it comes to building a business brand, connecting core proposition messaging to target market customers and guiding leads and prospects through carefully crafted digital marketing funnels.

The well thought out agenda has been designed to provide the student with a comprehensive targeted social media search engine marketing educational foundation upon which to execute the company’s business development strategy.

A Selection Of Previous Consulting Clients

Customers Serviced At Various Locations Throughout Europe, The Far East & The United States

Expand Your Company's Digital Marketing Footprint

Reach target market customers found all around the internet by utilising core strategic search engine and social media marketing for lead generation and brand building for companies, business development executives and marketing professionals

GALLERY

Information

ADDRESS

05th Floor Hamilton House 81 Stokes Croft, Bristol UK

admin@audiovisualequipment.com

Stay Connected

Stephen & the team are active on social media – feel free to connect, follow and message as per your needs – you can always email us !!.

Sample Digital Marketing Footprint Videos

Frequently Asked Questions

And Answers

Is The Digital Marketing Footprint Video Training Easy To Follow ?

Yes it is !! Tthe training has been structured and designed as based on the exact footing that I have personally used in corporate consulting and training with companies such as Vienna Airport, Iveco Trucks And Swatch Group China.

Do I Need A Website Before I Get Started ?

You will and do need somewhere on the internet that will act a a base where your target market customers will be sent to based on all of the content marketing and social and search engine strategy execution that yo undertake. We strongly recommend getting a website even though it is a basic one as this will form a part of your identity. If you need help in this respect please contact us via our sister Search Engine And Social Media Marketing Agency over at https://www.CapidHouser.com

I Am Not Technical So Will I Be Able To Use This ?

Yep my friend, the Digital Marketing Footprint process is designed to provide you with the steps that you need to take in order to build a presence on the internet. We have researched the underlying technical aspects through our own experiences and therefore give you the things that you need to do – so no, you just need to be able to setup certain accounts such as as Weebly and setup an email account and write about your particular business expertise.

What Exactly Is A Digital Marketing Footprint ?

Think about how expansive the internet is in terms of the amount of content that exists and all of the different subject matters. With this in mind we can imagine that the more places on the internet that people [read this as target market customers and business partners] can come across our content as business owners the better. This is where the concept of a “Digital Marketing Footprint” comes into play – the bigger our company footprint the better things will be in terms of building our company’s brand.

What's the Content Leverage Module All About?

Well the concept really is quite simple – consider the reason why anyone accesses the internet and that is to consume content in some shape or form. As business owners who are concerned with advertising, marketing and promoting our products and services we want to make sure that we present our content [product and services related news, and information] to those who our targets in different forms such as video, blogging, articles, press releases, email etc etc – this is the essence of content leveraging as we look to get the most out of every piece of content that we produce in making sure that it is available in as many different forms as possible.

Will I get any training or support?

YES. For a limited time [and this may be withdrawn at our discretion] upon completion of the training, you will be given direct communication with me and the team via email in order to deal with any questions that you may have in relation to your business in conjunction with the study material.

Is The Training Compatible with Facebook, Twitter and Instagram & Other Social Media Networks ?

Well in a word – absolutely yes, we present strategic white hat marketing content that will be indexed by the search engines and within the various social media networks that will be presented to users within the terms and conditions of the rules which only means more exposure for the business in question.

Will This Work For Any Type Of Business Including Mine ?

YES. We made detailed and step-by-step training videos that show you every step of how to get setup and you can access them in the member’s area. The material has been developed directly from my experience in working with multiple businesses from different business sectors from manufacturing, beauty, travel, finance, real estate, MLM and many many more..

Can you tell me how to Design A Website For My Company Or Business Idea ?

In short no, this is not a website design course, you can use all of the strategies and tactics to bring customers to anywhere on the internet that you choose. This could be a company blog or maybe a Facebook page although we do recommend a dedicated website designed for your business operation. If you do need one designed – please contact our sister Digital Marketing Agency over at https://www.CapidHouser.com

Can I expect mind blowing conversions and leads from Day 1 ?

Now that’s a tricky one as the amount of success seen in your business depends on how well you consume the content, take actions & present your offer to your audience. This depends on your actual industry experience. As an example we cannot predict how much content you will actively create on an ongoing basis and as a consequence the quantity of traffic that you will drive to your company and business website; but I can assure you that you will get targeted traffic if you use the Digital Marketing Footprint system in right way.